How to choose a domain name for your website

While the domain name registration process is easy to follow and requires little technical expertise, many companies, especially small and local businesses, can struggle to choose the right domain name.

A domain name is the most important part of your company website and it acts as a digital business card for your business. Choosing the right domain name is the first step you can take to help set up a path for a successful online business trip. Here are some helpful tips for small businesses to consider before choosing and registering their domain name.

Although the domain name registration process is easy to follow and requires little technical expertise, many companies, especially small local businesses, may have difficulty choosing the right domain name and size. Which they think matches best with the nature and scale of their business.

To make it easy for you, here are 5 easy things to keep in mind, with permission from the experts at GoDaddy, as you get started setting up your industry:

It is highly recommended that you find a domain name that is easy to enter.

It is common to not use colloquial words or words with multiple spellings as it may become difficult for your customers to find your website. Make sure to choose a domain name that is short and easy to remember. If your domain name is long and complex, you run the risk of customers typing or mistyping it. Be specific and keep it simple to read, easy to pronounce, and easy for people to remember.

You may want to try sharing the idea of ​​your domain name with others and see if they can pronounce and spell it.

Keywords play an important role in choosing a domain name.

Using keywords related to your industry and business can make it easier for you to follow across many websites and can help improve your ranking on search engine results pages. On the other hand, avoid using too many keywords in your domain name, you’ll need to find a good balance.

Another quick tip to keep in mind is to choose extensions like .com or .in at the end of web addresses. They can have specific uses, so be sure to choose the one that best suits your business. Currently, .com is the most popular domain name extension, but a short and memorable .com domain name can be difficult to get because it has been around for so long, so .co might be an option.

Another option might be to consider choosing a domain extension like .in, which indicates that your business is located locally, right here in India. Likewise, people can choose co.in for global companies in India and .org for utility companies.

You can easily transfer any additional domain name for your business by moving any additional domain name to your main website. To stay one step ahead in protecting your brand, you can also consider purchasing various domain extensions, as well as misspelled versions of your domain name. This can help prevent potential competitors from saving other versions and make sure that your customers are directed to your website, even if they may enter it by mistake.

Numbers and hyphens are often misunderstood when included in a domain name. Although they can present a different name, people can misinterpret the numbers. For example, people might confuse a number (5) with a spelling (five) or forget the hyphen. If you need this in your industry, save a variety of potential variations to be on the safe side of potential misspellings.

It is important to ensure that the domain name you have selected is not a registered trademark, does not hold copyright, or is not in use by another company. This could lead to an expensive situation affecting your business. If you can’t find an available domain name, domain registrars will suggest alternate names as you search for the domain to help you find the perfect domain name for your new business.

Businesses can make smart choices when purchasing domain names during reboot as a domain auction, regardless of if the domain name they want is actually taken by someone else.

Domain auctions act as a “marketplace” for buyers and sellers to meet and enter into agreements to buy and sell domain names. Domain auctions allow buyers to have a name that can take their website to the next level.

Domain names sell out quickly. If you are considering creating a digital presence for your business, now is the time to start thinking about choosing a domain name and registering it, to help your business grow online long into the future.

Originally published at https://www.globebusinesscenter.com on December 13, 2020.